Rethinking public service media and citizenship : digital strategies for news and current affairs at Australia’s Special Broadcasting Service (SBS)
Flew, Terry (2011) Rethinking public service media and citizenship : digital strategies for news and current affairs at Australia’s Special Broadcasting Service (SBS). International Journal of Communication, 5. (In Press)
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Abstract
This paper considers the concept of media citizenship in relation to the digital strategies of the Special Broadcasting Service (SBS). SBS is Australia’s multicultural public broadcaster, and there is a critical appraisal of its strategies to harness user created content (UCC), and use social media to promote greater audience participation through its news and current affairs Web sites. The paper looks at the opportunities and challenges that UCC presents for public service media organizations as they consolidate multi-platform service delivery, and the implications of moving from being radio and television broadcasters to developing online services. It is proposed that case study methodologies enable an understanding of media citizenship to be developed that maintains a focus on the interaction between delivery technologies, organizational structures and cultures, and program content, that is essential for understanding the changing focus of 21st century public service media.
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| ID Code: | 39451 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | media citizenship, public service media, social media, Internet, multiculturalism, user created content, participatory media culture |
| ISSN: | 1932-8036 |
| Subjects: | Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301) Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102) Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104) |
| Divisions: | Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation Current > QUT Faculties and Divisions > Creative Industries Faculty Past > Institutes > Institute for Creative Industries and Innovation Current > Schools > Journalism, Media & Communication |
| Copyright Owner: | Copyright 2011 Please consult the author. |
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| Deposited On: | 07 Jan 2011 09:51 |
| Last Modified: | 08 Jan 2011 16:26 |
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