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Destination marketing using electronic games?

Beckmann, Suzanne & Kuhn, Kerri-Ann (2010) Destination marketing using electronic games? In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany.

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ID Code: 39468
Item Type: Conference Paper
Keywords: destination marketing, electronic games, tourism
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 10 Jan 2011 12:54
Last Modified: 10 Aug 2011 23:12

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