Promoting student learning with online videos : a research agenda
Kuhn, Kerri-Ann, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Promoting student learning with online videos : a research agenda. In 2010 Academy of Marketing Science Annual conference, 26 - 29 May, 2010, Portland, USA.
Gen Y students are digital natives (Prensky 2001) who learn in complex and diverse ways, with a variety of learning styles apparent in any given course. This paper proposes a web 2.0 conceptual learning solution–online student videos–to respond to different learning styles that exist in the classroom.
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|Item Type:||Conference Paper|
|Keywords:||learning styles, online video diaries, web 2.0, marketing education|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000) > OTHER EDUCATION (139900) > Education not elsewhere classified (139999)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||10 Jan 2011 11:20|
|Last Modified:||10 Jan 2011 16:13|
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