QUT ePrints

Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis

Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231.

View at publisher

Abstract

The Australian tourism tertiary education sector operates in a competitive and dynamic environment, which necessitates a market orientation to be successful. Academic staff and management in the sector must regularly assess the perceptions of prospective and current students and monitor the satisfaction levels of current students. This study is concerned with the setting and monitoring of satisfaction levels of current students, reporting the results of three longitudinal investigations of student satisfaction in a postgraduate unit. The study also addresses a limitation of a university’s generic teaching evaluation instrument. Importance-Performance Analysis (IPA) has been recommended as a simple but effective tool for overcoming the deficiencies of many student evaluation studies, which have generally measured only attribute performance at the end of a semester. IPA was used to compare student expectations of the unit at the beginning of a semester with their perceptions of performance 10 weeks later. The first stage documented key benchmarks for which amendments to the unit based on student feedback could be evaluated during subsequent teaching periods.

Impact and interest:

2 citations in Scopus
Search Google Scholar™

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

58 since deposited on 10 Jan 2011
33 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 39486
Item Type: Journal Article
Keywords: Longitudinal studies, student satisfaction, importance-performance analysis, HERN
DOI: 10.1080/15313220.2010.503531
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Higher Education (130103)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2010 Taylor & Francis Group
Copyright Statement: This is an electronic version of an article published in Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231. Journal of Teaching in Travel and Tourism is available online at: www.tandfonline.com/10.1080/15313220.2010.503531
Deposited On: 10 Jan 2011 11:00
Last Modified: 23 Aug 2012 00:29

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page