Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis
Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231.
The Australian tourism tertiary education sector operates in a competitive and dynamic environment, which necessitates a market orientation to be successful. Academic staff and management in the sector must regularly assess the perceptions of prospective and current students and monitor the satisfaction levels of current students. This study is concerned with the setting and monitoring of satisfaction levels of current students, reporting the results of three longitudinal investigations of student satisfaction in a postgraduate unit. The study also addresses a limitation of a university’s generic teaching evaluation instrument. Importance-Performance Analysis (IPA) has been recommended as a simple but effective tool for overcoming the deficiencies of many student evaluation studies, which have generally measured only attribute performance at the end of a semester. IPA was used to compare student expectations of the unit at the beginning of a semester with their perceptions of performance 10 weeks later. The first stage documented key benchmarks for which amendments to the unit based on student feedback could be evaluated during subsequent teaching periods.
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|Item Type:||Journal Article|
|Keywords:||Longitudinal studies, student satisfaction, importance-performance analysis, HERN|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Higher Education (130103)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2010 Taylor & Francis Group|
|Copyright Statement:||This is an electronic version of an article published in Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231. Journal of Teaching in Travel and Tourism is available online at: www.tandfonline.com/10.1080/15313220.2010.503531|
|Deposited On:||10 Jan 2011 11:00|
|Last Modified:||23 Aug 2012 00:29|
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