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Doing social media : some fundamental principles

Bruns, Axel (2010) Doing social media : some fundamental principles. Keeping Good Companies, 62(5), pp. 309-311.

Abstract

Facebook has clocked up some 400 million registered users worldwide; Twitter has just reached the 100 million mark. Within these communities, Australians appear to be particularly active: we lead the world by spending nearly eight hours per month using social media. These figures highlight the fact that for most businesses, social media are now important for engaging with customers.

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ID Code: 39506
Item Type: Journal Article
Additional URLs:
Keywords: social media, management, collaboration, engagement, business
ISSN: 1444-7614
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2010 Chartered Secretaries Australia Ltd
Deposited On: 11 Jan 2011 08:15
Last Modified: 11 Jan 2011 16:13

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