Risky business : making decisions off the cuff
Lings, Ian, Durden, Geoff, & Souchon, Anne (2010) Risky business : making decisions off the cuff. In Proceedings of Academy of Marketing Conference 2010, Coventry University, Coventry, UK.
In line with accepted decision making theory, individuals engage in rational decision making. Decisions made under conditions of bounded rationality may have serious adverse consequences. Employees making decisions on behalf of their employer are often faced with situations where perfect
and complete information is not available, and time is limited. Under such conditions, we posit that employees will make decisions that are increasingly bounded. At its most extreme neither time nor information is available to make a decision and rational decision making, bounded or not, reaches its limits. Many authors suggest that this is the point at which improvisation takes place. Although opinion in the literature is mixed regarding the efficacy of improvised decisions, we argue that improvised
decisions place the organisation at considerable risk and as a consequence are undesirable.
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|Item Type:||Conference Paper|
|Keywords:||business, decision making, employees, improvisation|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2010 [please consult the authors]|
|Deposited On:||11 Jan 2011 09:23|
|Last Modified:||11 Aug 2011 03:34|
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