Boosting your product's country of origin
Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.
Abstract
This article offers managerial implications for improving consumer perceptions of a product’s country of origin.
Citations:
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| ID Code: | 39516 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | country of origin, marketing, imagery |
| DOI: | 10.1080/09652541003768079 |
| ISSN: | 0965-254X |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Copyright 2010 Taylor & Francis Group |
| Deposited On: | 11 Jan 2011 11:44 |
| Last Modified: | 11 Jan 2011 11:44 |
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