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Boosting your product's country of origin

Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.

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Abstract

This article offers managerial implications for improving consumer perceptions of a product’s country of origin.

Impact and interest:

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ID Code: 39516
Item Type: Journal Article
Keywords: country of origin, marketing, imagery
DOI: 10.1080/09652541003768079
ISSN: 0965-254X
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2010 Taylor & Francis Group
Deposited On: 11 Jan 2011 11:44
Last Modified: 11 Jan 2011 11:44

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