Boosting your product's country of origin
Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.
This article offers managerial implications for improving consumer perceptions of a product’s country of origin.
Impact and interest:
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|Item Type:||Journal Article|
|Keywords:||country of origin, marketing, imagery|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2010 Taylor & Francis Group|
|Deposited On:||11 Jan 2011 11:44|
|Last Modified:||11 Jan 2011 11:44|
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