Advertising and Celebrity Endorsement in Burma
King, Andrew S. (2011) Advertising and Celebrity Endorsement in Burma. Flow, 13(6).
Burma (or Myanmar) is not a place that people normally associate with the glamour of film stars, or the fun and frivolity of celebrities, unlike in neighbouring India or Thailand. But each year the very matter-of-factly named ‘Myanmar Economics Import/Export VCD’ company produces a disk of the year’s most memorable television ads, showcasing some of the many Burmese celebrities on television at the moment. As a testament to the catchiness of the ads, disks have become so popular that they can be bought on street corners in Yangon for about 1000 Kyats (US$1). Though advertising in Burma is highly vetted for political content, much like film and print media, the samples featured show a surprising array of entertaining themes and ideas. Much of television advertising, in some way or another, draws upon the profiles of versatile Burmese celebrities to engage and build brand value.
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|Item Type:||Journal Article|
|Keywords:||Advertising, Myanmar, Burma, Celebrity|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
Past > Disciplines > Film & Television
|Copyright Owner:||Contact uthor for copyright.|
|Deposited On:||20 Jan 2011 08:23|
|Last Modified:||20 Jan 2011 08:23|
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