Loyalty and the ritualistic consumption of entertainment

Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919.

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Entertainment is consumer-driven culture, and some consumers of entertainment products display uncommon levels of loyalty towards their favourite sports star, actor or musician. This essay examines fanaticism and loyalty through the prism of consumer rituals. Further, a Ritual-Loyalty model is proposed to help investigate the relationship between the constructs. Finally, the paper offers directions for future research regarding entertainment consumers.

Impact and interest:

2 citations in Scopus
1 citations in Web of Science®
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411 since deposited on 26 Jan 2011
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ID Code: 39695
Item Type: Journal Article
Refereed: Yes
Keywords: loyalty, ritual, sport, entertainment, attendance
DOI: 10.1080/10304312.2010.510596
ISSN: 1030-4312
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)
Divisions: Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2010 Routledge
Deposited On: 26 Jan 2011 22:30
Last Modified: 29 Feb 2012 14:28

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