Attitudes towards consumer transgressions in the marketplace
Neale, Larry & Fullerton, Sam (2010) Attitudes towards consumer transgressions in the marketplace. In Proceedings of Association of Marketing Theory and Practice Conference 2010, Association of Marketing Theory and Practice, Hilton Head, USA.
A sample of 815 adults drawn from the general American population provided their perception of the appropriateness of 12 questionable consumer actions in the marketplace. The scenarios investigated ranged from illegal actions such as inflating one’s losses when filing an insurance claim to actions that while not illegal, may raise questions of ethics. The 12 scenarios exhibited a wide range of mean responses on the six-point scale thereby supporting an often stated premise that consumer ethics is situational in nature. An array of commonly employed demographic questions was also included on the Internet-based survey, and differences of opinion were documented across the various demographic segments.
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|Item Type:||Conference Paper|
|Keywords:||consumer behaviour, attitudes, marketplace, transgressions|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > Schools > School of Advertising, Marketing & Public Relations|
|Copyright Owner:||Copyright 2010 [please consult the authors]|
|Deposited On:||27 Jan 2011 22:04|
|Last Modified:||29 Feb 2012 14:29|
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