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Rethinking public service media and citizenship: digital strategies for news and current affairs at Australia’s Special Broadcasting Service

Flew, Terry (2011) Rethinking public service media and citizenship: digital strategies for news and current affairs at Australia’s Special Broadcasting Service. International Journal of Communication, 5, pp. 215-232.

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Abstract

This article considers the concept of media citizenship in relation to the digital strategies of the Special Broadcasting Service (SBS). At SBS, Australia’s multicultural public broadcaster, there is a critical appraisal of its strategies to harness user-created content (UCC) and social media to promote greater audience participation through its news and current affairs Web sites. The article looks at the opportunities and challenges that user-created content presents for public service media organizations as they consolidate multiplatform service delivery. Also analyzed are the implications of radio and television broadcasters’ moves to develop online services. It is proposed that case study methodologies enable an understanding of media citizenship to be developed that maintains a focus on the interaction between delivery technologies, organizational structures and cultures, and program content that is essential for understanding the changing focus of 21st-century public service media.

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2 citations in Web of Science®
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ID Code: 39729
Item Type: Journal Article
Additional URLs:
Keywords: Media citizenship, public service media, social media, Internet, multiculturalism, user created content, participatory media culture
ISSN: 1932 8036
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Communications and Media Policy (160503)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2011 please consult authors
Copyright Statement: The IJoC is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, IJoC is freely available to individuals and institutions. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. However, commercial use of the IJoC website or the articles contained herein is expressly prohibited without the written consent of the editor. Authors who publish in The International Journal of Communication will release their articles under the Creative Commons Attribution Non-Commercial No Derivatives (by-nc-nd) license. This license allows anyone to copy and distribute the article for non-commercial purposes provided that appropriate attribution is given. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary.)
Deposited On: 28 Jan 2011 15:01
Last Modified: 29 Jan 2011 16:16

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