Keeping up with the neighbours : China's soft power ambitions

Keane, Michael A. (2010) Keeping up with the neighbours : China's soft power ambitions. Cinema Journal, 49(3), pp. 130-139.

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Over the past century numerous waves of transnational media have washed across East Asia with cycles emanating from various centers of cultural production, such as Tokyo, Hong Kong, and Seoul. Most recently the People’s Republic of China (PRC) has begun to exert growing influence over the production and flow of screen media, a phenomenon tied to the increasing size and power of its overall economy. The country’s rising status achieved truly global recognition during the 2008 Beijing Olympics. In the seven years leading up to the event, the Chinese economy tripled in size, expanding from $1.3 trillion to almost $4 trillion, a figure that made it the world’s third largest economy, slightly behind Japan, but decisively ahead of its European counterparts, Germany, France, and the United Kingdom. The scale and speed of this transformation are stunning. Just as momentous are the changes in its film, television, and digital media markets, which now figure prominently in the calculations of producers throughout East Asia.

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ID Code: 39734
Item Type: Journal Article
Refereed: Yes
Keywords: soft power, cultural trade, China, East Asia, television
DOI: 10.1353/cj.0.0218
ISSN: 0009-7101
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Communications and Media Policy (160503)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Copyright Owner: Copyright 2010 University of Texas
Deposited On: 30 Jan 2011 22:42
Last Modified: 29 Feb 2012 14:33

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