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"Criatividade na Educação e Formação de Talentos" (Creativity in Education and Development of Talent)

Makeham, Paul B. (2010) "Criatividade na Educação e Formação de Talentos" (Creativity in Education and Development of Talent). In Creative Economy Board Launch, 12 Nov 2010, São Paulo, Brazil. (Unpublished)

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Abstract

Historically, 'Creativity' has had a complex set of meanings. Not long ago, 'Creativity' had a kind of marginal or peripheral status, being seen as the province of a gifted few; in many cases it was associated almost exclusively with the arts and with artists. But these traditional attitudes to creativity are changing. Mainstream businesses are employing people with creative skills as diverse as writing, directing, graphic design and event management. So what we’re beginning to see is an innovation framework and creative content adding value not just to SMEs, but to traditional industries such as manufacturing and mining, and to wider service industries. And this is why Education is such an important element, particularly with a focus on innovation, and on creative people and the contributions they make across different parts of the economy.

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ID Code: 39758
Item Type: Conference Paper
Keywords: creativity, education
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2010 the author.
Deposited On: 31 Jan 2011 10:52
Last Modified: 31 Jan 2011 16:29

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