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Advertising & Promotion : An Integrated Marketing Communications Approach, 2nd Edition [Book Review]

King, Andrew S. (2010) Advertising & Promotion : An Integrated Marketing Communications Approach, 2nd Edition [Book Review]. Media International Australia incorporating Culture and Policy, 137, pp. 165-166.

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Abstract

Advertising & Promotion’s second edition maintains a sharp and updated focus on the advertising industry, providing interesting ideas for both students and advertising professionals. Not only does the author demonstrate how agencies, businesses and organisations research, create and monitor particular campaigns, but also the extent to which advertising texts are themselves embedded in everyday contemporary culture. For me one of the strengths of the book is how the research brings together the managerial side of the industry, its sociology and political dynamics, with the cultural and ethical implications of advertising consumption.

Impact and interest:

10 citations in Scopus
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Full-text downloads:

150 since deposited on 03 Feb 2011
53 in the past twelve months

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ID Code: 39886
Item Type: Review
Additional URLs:
Keywords: Advertising, Promotion, Integrated Communications
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Consumption and Everyday Life (200203)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2010 Andrew S. King & University of Queensland
Copyright Statement: Authors retain copyright in their articles but the publisher (MIA) claims rights over the printed version.
Deposited On: 04 Feb 2011 08:23
Last Modified: 05 Feb 2011 16:30

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