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Design Led Innovation : exploring the synthesis of needs, technologies and business models

Bucolo, Sam & Matthews, Judy H. (2011) Design Led Innovation : exploring the synthesis of needs, technologies and business models. In Proceedings of Participatory Interaction Conference 2011, Sønderborg, Denmark.

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Abstract

The term Design is used to describe a wide range of activities. Like the term innovation, it is often used to describe both an activity and an outcome. Many products and services are often described as being designed, as they describe a conscious process of linking form and function. Alternatively, the many and varied processes of design are often used to describe a cost centre of an organisation to demonstrate a particular competency. However design is often not used to describe the ‘value’ it provides to an organisation and more importantly the ‘value’ it provides to both existing and future customers. Design Led Innovation bridges this gap. Design Led Innovation is a process of creating a sustainable competitive advantage, by radically changing the customer value proposition. A conceptual model has been developed to assist organisations apply and embed design in a company’s vision, strategy, culture, leadership and development processes.

Impact and interest:

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ID Code: 40355
Item Type: Conference Paper
Keywords: Design Led Innovation, Strategic Design
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Management and Studio and Professional Practice (120303)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Current > Schools > School of Management
Copyright Owner: Copyright 2011 [please consult the authors]
Deposited On: 01 Mar 2011 09:09
Last Modified: 01 Mar 2011 16:22

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