Online social networks as an emerging opportunity for entrepreneurship : a study of the music industry

Kaya, Maria & Steffens, Paul R. (2010) Online social networks as an emerging opportunity for entrepreneurship : a study of the music industry. In Proceedings of 2010 Babson College Entrepreneurship Research Conference, Babson College, Ecole Polytechnique Fédérale de Lausanne, Lausanne.

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The explosion in use of online social networks is an important phenomenon that provides a new set of entrepreneurial opportunities. Emerging musicians have been among the first to exploit this new market opportunity – and indeed, many have used it successfully. A recent study Carter (2009) reveals that artists who earned the most returns had an online presence on multiple social online sites and services such as MySpace and Facebook. These web pages are leveraged to build fan bases and develop different types of revenue streams. Yet, little is currently known about discovery or exploitation of such opportunities.

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ID Code: 40394
Item Type: Conference Paper
Refereed: Yes
Keywords: Online Social Networks, Entrepreneurship, Music Industry
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2010 [please consult the authors]
Deposited On: 02 Mar 2011 23:18
Last Modified: 04 Mar 2011 06:23

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