Theoretical model of user acceptance : in the view of measuring success in web personalization
Md Amin, Mohd Afandi & Nayak, Richi (2010) Theoretical model of user acceptance : in the view of measuring success in web personalization. In Forbrig, Peter, Paterno, Fabio, & Mark Pejtersen, Annelise (Eds.) Human-Computer Interaction. Springer, Boston, pp. 255-264.
This paper attempts to develop a theoretical acceptance model for measuring Web personalization success. Key factors impacting Web personalization acceptance are identified from a detailed literature review. The final model is then cast in a structural equation modeling (SEM) framework comprising nineteen manifest variables, which are grouped into three focal behaviors of Web users. These variables could provide a framework for better understanding of numerous factors that contribute to the success measures of Web personalization technology. Especially, those concerning the quality of personalized features and how personalized information through personalized Website can be delivered to the user. The interrelationship between success constructs is also explained. Empirical validations of this theoretical model are expected on future research.
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|Item Type:||Book Chapter|
|Keywords:||Web personalization, Success|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)|
|Divisions:||Past > Schools > Computer Science|
Past > QUT Faculties & Divisions > Faculty of Science and Technology
Current > Research Centres > Smart Services CRC
|Copyright Owner:||Copyright 2010 Springer|
|Copyright Statement:||This is the author-version of the work. Conference proceedings published, by Springer Verlag, will be available via SpringerLink. http://www.springerlink.com|
|Deposited On:||14 Mar 2011 08:32|
|Last Modified:||01 Mar 2012 00:30|
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