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"As ideias são mais importantes que os produtos", diz Paul Makeham" [Ideas are more important than products, says Paul Makeham]

Makeham, Paul B. & Carneiro, Felipe (2010) "As ideias são mais importantes que os produtos", diz Paul Makeham" [Ideas are more important than products, says Paul Makeham]. Exame.

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Abstract

This interview with Paul Makeham was conducted in 2010 by Felipe Carneiro from Brazilian business magazine Exame. Structured around Exame's "seven questions" format ("Sete Perguntas"), the interview ranges across topics relating to the creative economy, including the increasingly important role of creativity in business, and the role of education in promoting creativity.

Impact and interest:

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Full-text downloads:

167 since deposited on 14 Mar 2011
65 in the past twelve months

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ID Code: 40707
Item Type: Other
Keywords: creative economy, creativity, brazil
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2010 Paul B. Makeham & Felipe Carneiro
Deposited On: 14 Mar 2011 11:15
Last Modified: 10 Aug 2011 23:28

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