Sharing with Creative Commons : a business model for content creators
Foong, Cheryl (2010) Sharing with Creative Commons : a business model for content creators. Platform : Journal of Media and Communication, pp. 64-93.
Creative Commons (CC) is often seen as a social movement, dismissed by critics as a tool for hobbyists or academics who do not sell their creations to make a living. However, this paper argues that the licensing of creative copyright works under a CC licence does not preclude commercial gain. If used wisely, CC licences can be a useful tool for creators in their quest for commercial success. In particular, this paper argues that the sharing of creative works online under a CC licence allows creators to circumvent traditional distribution channels dominated by content intermediaries, whilst maintaining a level of control over their copyright works (i.e. explicitly reserving some rights but not all rights). This will be illustrated by case studies on how CC is being used by content creators and intermediaries respectively, and how successful their respective methods are in harnessing this tool.
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Journal Article|
|Keywords:||creative commons, business model, commercial, copyright , open content , licensing, sharing|
|Subjects:||Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Intellectual Property Law (180115)|
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Film Television and Digital Media not elsewhere classified (190299)
|Divisions:||Past > Institutes > Institute for Creative Industries and Innovation|
|Copyright Owner:||Copyright 2010 Cheryl Foong|
|Copyright Statement:||Licensed by Cheryl Foong under Creative Commons Attribution 2.5 Australia Licence <http://creativecommons.org/licenses/by/2.5/au/>.|
|Deposited On:||18 Mar 2011 08:09|
|Last Modified:||18 Mar 2011 16:13|
Repository Staff Only: item control page