Sharing with Creative Commons : a business model for content creators

Foong, Cheryl (2010) Sharing with Creative Commons : a business model for content creators. Platform : Journal of Media and Communication, pp. 64-93.

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Creative Commons (CC) is often seen as a social movement, dismissed by critics as a tool for hobbyists or academics who do not sell their creations to make a living. However, this paper argues that the licensing of creative copyright works under a CC licence does not preclude commercial gain. If used wisely, CC licences can be a useful tool for creators in their quest for commercial success. In particular, this paper argues that the sharing of creative works online under a CC licence allows creators to circumvent traditional distribution channels dominated by content intermediaries, whilst maintaining a level of control over their copyright works (i.e. explicitly reserving some rights but not all rights). This will be illustrated by case studies on how CC is being used by content creators and intermediaries respectively, and how successful their respective methods are in harnessing this tool.

Impact and interest:

1 citations in Scopus
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ID Code: 40800
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: creative commons, business model, commercial, copyright , open content , licensing, sharing
ISSN: 1836-5132
Subjects: Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Intellectual Property Law (180115)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Film Television and Digital Media not elsewhere classified (190299)
Divisions: Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2010 Cheryl Foong
Copyright Statement: Licensed by Cheryl Foong under Creative Commons Attribution 2.5 Australia Licence
Deposited On: 17 Mar 2011 22:09
Last Modified: 18 Mar 2011 06:13

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