Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation
Huang, Marvin, McDonnell, John, & Beatson, Amanda T. (2010) Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Dr Muller Aktiengesellschaft and Co. KG, Germany.
Franchised convenience stores successfully operate throughout Taiwan, but the convenience store market is approaching saturation point. Creating a cooperative long-term franchising relationship between franchisors and franchisees is essential to maintain the proportion of convenience stores...
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|Keywords:||Franchising, Cooperation, Relationship Quality|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > Schools > School of Advertising, Marketing & Public Relations|
|Deposited On:||21 Mar 2011 22:21|
|Last Modified:||21 Mar 2011 22:21|
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