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Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation

Huang, Marvin, McDonnell, John, & Beatson, Amanda T. (2010) Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Dr Muller Aktiengesellschaft and Co. KG, Germany.

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Abstract

Franchised convenience stores successfully operate throughout Taiwan, but the convenience store market is approaching saturation point. Creating a cooperative long-term franchising relationship between franchisors and franchisees is essential to maintain the proportion of convenience stores...

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ID Code: 40834
Item Type: Book
Additional URLs:
Keywords: Franchising, Cooperation, Relationship Quality
ISBN: 9783639238501
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 22 Mar 2011 08:21
Last Modified: 22 Mar 2011 08:21

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