Social network market : storytelling on a Web 2.0 original literature site

Zhao, Elaine Jing (2011) Social network market : storytelling on a Web 2.0 original literature site. Convergence: The International Journal of Research into New Media Technologies, 17(1), pp. 85-99.

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This article looks at a Chinese Web 2.0 original literature site, Qidian, in order to show the coevolution of market and non-market initiatives. The analytic framework of social network markets (Potts et al., 2008) is employed to analyse the motivations of publishing original literature works online and to understand the support mechanisms of the site, which encourage readers’ willingness to pay for user-generated content. The co-existence of socio-cultural and commercial economies and their impact on the successful business model of the site are illustrated in this case. This article extends the concept of social network markets by proposing the existence of a ripple effect of social network markets through convergence between PC and mobile internet, traditional and internet publishing, and between publishing and other cultural industries. It also examines the side effects of social network markets, and the role of market and non-market strategies in addressing the issues.

Impact and interest:

2 citations in Scopus
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720 since deposited on 01 Apr 2011
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ID Code: 41077
Item Type: Journal Article
Refereed: Yes
Keywords: convergence, literature, social network market, user-generated content
DOI: 10.1177/1354856510383364
ISSN: 1354-8565
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2011 Elaine Jing Zhao
Deposited On: 01 Apr 2011 00:42
Last Modified: 11 Feb 2012 14:52

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