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Technology strategy and competitive performance in bridge construction

Hampson, Keith D. & Tatum, C. Bob (1997) Technology strategy and competitive performance in bridge construction. Journal of Construction Engineering and Management, 123(2), pp. 153-161.

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Abstract

Pragmatic construction professionals, accustomed to intense price competition and focused on the bottom line, have difficulty justifying investments in advanced technology. Researchers and industry professionals need improved tools to analyze how technology affects the performance of the firm. This paper reports the results of research to begin answering the question, “does technology matter?” The researchers developed a set of five dimensions for technology strategy, collected information regarding these dimensions along with four measures of competitive performance in five bridge construction firms, and analyzed the information to identify relationships between technology strategy and competitive performance. Three technology strategy dimensions—competitive positioning, depth of technology strategy, and organizational fit—showed particularly strong correlations with the competitive performance indicators of absolute growth in contract awards and contract award value per technical employee. These findings indicate that technology does matter. The research also provides ways to analyze options for approaching technology and ways to relate technology to competitive performance for use by managers. It also provides a valuable set of research measures for technology strategy.

Impact and interest:

20 citations in Scopus
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15 citations in Web of Science®

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ID Code: 41139
Item Type: Journal Article
Keywords: competitive performance, bridge construction, technology strategy
DOI: 10.1061/(ASCE)0733-9364(1997)123:2(153)
ISSN: 0733-9364
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300)
Divisions: Current > Research Centres > Sustainable Built Environment National Research Centre
Copyright Owner: Copyright 1997 American Society of Civil Engineers
Deposited On: 08 Apr 2011 08:48
Last Modified: 14 Aug 2011 00:33

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