Digital dawn : a revolution in movie distribution?
Silver, Jon & Alpert, Frank (2003) Digital dawn : a revolution in movie distribution? Business Horizons, 46(5), pp. 57-66.
How will the digital technology revolution impact the movie business? Hollywood developed a highly successful industrial system that has functioned well for almost a century in the sense that it enabled the Major film studios to largely control and dominate the industry. However, the new digital technology may now be propelling Hollywood toward the biggest technological transition since the creation of the studio system almost a century ago. For example, Major Hollywood studios are already beginning to provide video-on-demand (VOD) digital distribution of movies over the Internet. This article examines what is happening, and why. It sets out the background and the incipient changes already occurring. It makes an argument regarding the fundamental strategic dynamics, that acetate film was the key to the control of the Hollywood system, and speculates about how a shift away from acetate film to digital video may transform that system. The focus is on the impact on how the Major studios release and market their movies, and how new market and marketing opportunities for the low-budget independent filmmaking sector may arise.
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|Item Type:||Journal Article|
|Keywords:||movie industry, film industry, movie distribution, film distribution, digital distribution, hollywood, major studios, VOD, video on demand, digital dawn, online film distribution|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
Past > Disciplines > Film & Television
|Copyright Owner:||Copyright 2003 Elsevier.|
|Deposited On:||11 Apr 2011 14:25|
|Last Modified:||12 Apr 2011 07:53|
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