Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market : the demise of the video store?
Mills, Michael Kenneth & Silver, Jon (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market : the demise of the video store? In Wiley, J. & Thirkell, P. (Eds.) Marketing Accountabilities and Responsibilities : Proceedings of Australian & New Zealand Marketing Academy 2004, Australian & New Zealand Marketing Academy (ANZMAC), Victoria University of Wellington.
The antecedents of channel power (e.g. El-Ansary and Stern, 1972) and the impact of channel structure ( e.g. Anderson and Narus,1984) on channel dynamics have long been important topics within the channel literature. In addition to the theoretical and methodological contributions, research in these areas has helped channel managers to understand how power is generated and used in coordinating distribution strategies in different contexts. The study presented in this paper builds upon these previous literatures, which are first briefly reviewed below.
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|Item Type:||Conference Paper|
|Keywords:||movies, electronic distribution, channel structure, channel power, video store, digital distribution, disintermediation, video on demand, VOD, video industry, industry decline|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Disciplines > Film & Television
|Copyright Owner:||Copyright 2004 [please consult the authors]|
|Deposited On:||10 Apr 2011 21:43|
|Last Modified:||13 Aug 2011 12:51|
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