The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth
Rugimbana, Robert & Silver, Jon (2006) The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth. Consumer Behaviour: An Asia-Pacific Approach.
This brief consumer marketing case study was published in a consumer marketing text book.
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|Additional Information:||This case appears in Blackwell, Roger; D’Souza, Claire; Taghian, Mehdi; Miniard, Paul & Engel, James (2006) Consumer Behaviour: An Asia-Pacific Approach. Cengage Learning. South Melbourne pp. 295-296.|
|Keywords:||blair witch, movie marketing , film marketing , consumer behaviour|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
Past > Disciplines > Film & Television
|Copyright Owner:||Copyright 2010 Cengage Learning Australia Pty Ltd|
|Deposited On:||11 Apr 2011 11:36|
|Last Modified:||12 Apr 2011 07:51|
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