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The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth

Rugimbana, Robert & Silver, Jon (2006) The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth. Consumer Behaviour: An Asia-Pacific Approach.

Abstract

This brief consumer marketing case study was published in a consumer marketing text book.

Impact and interest:

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Full-text downloads:

356 since deposited on 11 Apr 2011
109 in the past twelve months

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ID Code: 41193
Item Type: Other
Additional Information: This case appears in Blackwell, Roger; D’Souza, Claire; Taghian, Mehdi; Miniard, Paul & Engel, James (2006) Consumer Behaviour: An Asia-Pacific Approach. Cengage Learning. South Melbourne pp. 295-296.
Keywords: blair witch, movie marketing , film marketing , consumer behaviour
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Disciplines > Film & Television
Copyright Owner: Copyright 2010 Cengage Learning Australia Pty Ltd
Deposited On: 11 Apr 2011 11:36
Last Modified: 12 Apr 2011 07:51

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