Understanding the factors influencing safe and unsafe motorcycle rider intentions

Tunnicliff, Deborah J., Watson, Barry C., White, Katherine M., Hyde, Melissa K., Schonfeld, Cynthia C., & Wishart, Darren E. (2012) Understanding the factors influencing safe and unsafe motorcycle rider intentions. Accident Analysis and Prevention, 49, pp. 133-141.

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Abstract

The increasing popularity of motorcycles in Australia is a significant concern as motorcycle riders represent 15% of all road fatalities and an even greater proportion of serious injuries. This study assessed the psychosocial factors influencing motorcycle riders’ intentions to perform both safe and risky riding behaviours. Using an extended theory of planned behaviour (TPB), motorcycle riders (n = 229) from Queensland, Australia were surveyed to assess their riding attitudes, subjective norm (general and specific), perceived behavioural control (PBC), group norm, self-identity, sensation seeking, and aggression, as well as their intentions, in relation to three safe (e.g., handle my motorcycle skilfully) and three risky (e.g., bend road rules to get through traffic) riding behaviours. Although there was variability in the predictors of intention across the behaviours, results revealed that safer rider intentions were most consistently predicted by PBC, while riskier intentions were predicted by attitudes and sensation seeking. The TPB was able to explain a greater proportion of the variance for intentions to perform risky behaviours. Overall, this study has provided insight into the complexity of factors contributing to rider intentions and suggests that different practical strategies need to be adopted to facilitate safer and reduce risky rider decisions.

Impact and interest:

5 citations in Scopus
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3 citations in Web of Science®

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ID Code: 41214
Item Type: Journal Article
Keywords: Motorcycle safety, Theory of planned behaviour, Self-identity, Group norm, Sensation seeking, Aggression
DOI: 10.1016/j.aap.2011.03.012
ISSN: 0001-4575
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Health Clinical and Counselling Psychology (170106)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2011 Elsevier
Copyright Statement: This is the author’s version of a work that was accepted for publication in Accident Analysis and Prevention. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Accident Analysis and Prevention, Volume 49, November 2012, doi:10.1016/j.aap.2011.03.012
Deposited On: 11 Apr 2011 22:37
Last Modified: 24 Jul 2015 16:15

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