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Trust and reputation management in web-based social network

Bhuiyan, Touhid, Josang, Audun, & Xu, Yue (2010) Trust and reputation management in web-based social network. In Usmani, Zeeshan-Ul-Hasan (Ed.) Web Intelligence and Intelligent Agents. InTech, pp. 207-232.

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Abstract

know personally. They also communicate with other members of the network who are the friends of their friends and may be friends of their friend’s network. They share their experiences and opinions within the social network about an item which may be a product or service. The user faces the problem of evaluating trust in a service or service provider before making a choice. Opinions, reputations and ecommendations will influence users' choice and usage of online resources. Recommendations may be received through a chain of friends of friends, so the problem for the user is to be able to evaluate various types of trust recommendations and reputations. This opinion or ecommendation has a great influence to choose to use or enjoy the item by the other user of the community. Users share information on the level of trust they explicitly assign to other users. This trust can be used to determine while taking decision based on any recommendation. In case of the absence of direct connection of the recommender user, propagated trust could be useful.

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ID Code: 41445
Item Type: Book Chapter
Keywords: social networks, trust and reputation management
ISBN: 9789537619855
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Decision Support and Group Support Systems (080605)
Divisions: Past > Schools > Computer Science
Past > QUT Faculties & Divisions > Faculty of Science and Technology
Funding:
Copyright Owner: Copyright 2010 Please consult the authors.
Copyright Statement: Open Access chapter
Deposited On: 27 Apr 2011 12:04
Last Modified: 23 Sep 2014 15:09

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