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Foreign Market Entry Strategies and Internationalisation Processes of Australian Entreprenurial Ventures

Cruz-Carreon, Gilbert (2004) Foreign Market Entry Strategies and Internationalisation Processes of Australian Entreprenurial Ventures. In 17th annual conference, Small Enterprise Association of Australian and New Zealand (SEAANZ), 26 to 29 September 2004, 26 to 29 September 2004, QUT Brisbane Queensland 4001 Australia.

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Abstract

The research aims to assess the experience of selected Australian entrepreneurial ventures in foreign markets. Specifically, the research will touch on market entry issues such as market characteristics, speed of entry, international marketing learning, importance of networking, risk and flexibility. Drawing from existing literature relating to foreign market entry, internationalisation and entrepreneurial ventures, the research will examine a range of factors that will have an impact on successful market entry and determine whether these are applicable to the entrepreneurial ventures in Australia.

The findings from the study, which will form part of the writer’s PhD research, are meant to contribute to a body of knowledge encompassing the cross-border operations of entrepreneurial ventures. The research also has value from a practical perspective as Australian entrepreneurial ventures can draw from this body of knowledge as they pursue opportunities from country to country.

Impact and interest:

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ID Code: 416
Item Type: Conference Paper
Additional Information: This paper is Work-In-Progress and will be part of the broader PhD research being undertaken by the author.
Keywords: Foreign Market Entry, Internationalisation, International Entrepreneurship, Networking in International Business
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2004 (Please consult author)
Deposited On: 07 Sep 2004
Last Modified: 02 Feb 2012 19:41

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