Developments in measuring the “creative” workforce

Cunningham, Stuart D. (2011) Developments in measuring the “creative” workforce. Cultural Trends, 20(1), pp. 25-40.

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This article outlines the contribution the ARC Centre of Excellence for Creative Industries and Innovation has made to the project to improve statistical parameters for defining the “creative” workforce. This is one approach which addresses the imprecision of official statistics in grasping the emergent nature of the creative industries. The article discusses the policy implications of the differences between emphasizing industry and occupation or workforce. It provides qualitative case studies that provide further perspectives on quantitative analysis of the creative workforce. It also outlines debates about the implications for the cultural disciplines of an evidence-based account of creative labour. The “creative trident” methodology is summarized: it is the total of creative occupations within the core creative industries (specialists), plus the creative occupations employed in other industries (embedded) plus the business and support occupations employed in creative industries who are often responsible for managing, accounting for and technically supporting creative activity (support). The method is applied to the arts workforce in Australia. An industry-facing spin-off from the centre's mapping work, Creative Business Benchmarker, is discussed. The implications of this approach to the creative workforce is raised and exemplified in case studies of design and of the health industry.

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ID Code: 41653
Item Type: Journal Article
Refereed: Yes
Keywords: creative workforce, creative industries, creative trident, creative labour, ARC Centre of Excellence for Creative Industries and Innovation
DOI: 10.1080/09548963.2011.540810
ISSN: 0954-8963
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2011 Routledge (Taylor & Francis)
Copyright Statement: This is an electronic version of an article published in [Cultural Trends, 20(1), pp. 25-40]. [Cultural Trends] is available online at informaworld.
Deposited On: 12 May 2011 21:22
Last Modified: 03 Apr 2012 02:48

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