Social influences on drivers in China

Fleiter, Judy J., Watson, Barry C., Lennon, Alexia J., King, Mark J., & Shi, Kan (2011) Social influences on drivers in China. Journal of the Australasian College of Road Safety, 22(2), pp. 29-36.

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China is one of Asia’s many rapidly-motorising nations and recent increases in private-vehicle ownership have been coupled with an escalation in novice drivers. Several pieces of road safety legislation have been introduced in recent decades in China. While managing the legal aspects of road use is important, social influences on driver behaviour may offer alternative avenues to alter behaviour, particularly in a culture where such factors carry high importance. This paper reports qualitative research with Beijing drivers to investigate social influence factors that have, to date, received little attention in the literature. Findings indicated that family members, friends, and driving instructors appear influential on driver behaviour and that some newly licensed drivers seek additional assistance to facilitate the transition from learning to drive in a controlled environment to driving on the road in complex conditions. Strategies to avoid detection and penalties for inappropriate road use were described, many of which involved the use of a third person. These findings indicate potential barriers to implementing effective traffic enforcement and highlight the importance of understanding culturally-specific social factors relating to driver behaviour.

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ID Code: 41819
Item Type: Journal Article
Refereed: Yes
Additional Information: Journal of the Australasian College of Road Safety is an open access journal
Additional URLs:
Keywords: Traffic law enforcement, Social influence, Driver behaviour, China, Novice drivers
ISSN: 1832-9497
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Health Clinical and Counselling Psychology (170106)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2011 Australasian College of Road Safety
Deposited On: 26 May 2011 21:41
Last Modified: 22 Mar 2012 18:23

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