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Attribute exclusion strategies in airline choice : accounting for exogenous information on decision maker processing strategies in models of discrete choice

Rose, John , Hensher, David , Greene, William , & Washington, Simon (2012) Attribute exclusion strategies in airline choice : accounting for exogenous information on decision maker processing strategies in models of discrete choice. Transportmetrica, 8(5), pp. 344-360.

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Abstract

We examine the impact of individual-specific information processing strategies (IPSs) on the inclusion/exclusion of attributes on the parameter estimates and behavioural outputs of models of discrete choice. Current practice assumes that individuals employ a homogenous IPS with regards to how they process attributes of stated choice (SC) experiments. We show how information collected exogenous of the SC experiment on whether respondents either ignored or considered each attribute may be used in the estimation process, and how such information provides outputs that are IPS segment specific. We contend that accounting the inclusion/exclusion of attributes will result in behaviourally richer population parameter estimates.

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ID Code: 41947
Item Type: Journal Article
Keywords: stated choice experiment, behavioural outputs, willingness to pay, information processing strategy
DOI: 10.1080/18128602.2010.506897
ISSN: 1812-8602
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2011 Taylor & Francis Ltd.
Copyright Statement: This is a preprint of an article submitted for consideration in the [Transportmetrica] © [2012] [copyright Taylor & Francis]; [Transportmetrica] is available online at: www.tandfonline.com
Deposited On: 15 Jun 2011 11:06
Last Modified: 06 Nov 2013 10:09

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