QUT ePrints

Website customization : exploring a tag-based approach in the Australian banking context

Ravendran, Rajinesh (2011) Website customization : exploring a tag-based approach in the Australian banking context. In Doctoral Consortium at 13th IFIP TC13 International Conference on Human-Computer Interaction (INTERACT 2011), 5-9 September 2011, Fundação Calouste Gulbenkian Conference Center, Lisbon, Portugal. (In Press)

View at publisher

Abstract

Website customization can help to better fulfill the needs and wants of individual customers. It is an important aspect of customer satisfaction of online banking, especially among the younger generation. This dimension, however, is poorly addressed particularly in the Australian context. The proposed research aims to fulfill this gap by exploring the use of a popular Web 2.0 technology known as tags or user assigned metadata to facilitate customization at the interaction level. A prototype is proposed to demonstrate the various interaction-based customization types, evaluated through a series of experiments to assess the impact on customer satisfaction. The expected research outcome is a set of guidelines akin to interaction design patterns for aiding the design and implementation of the proposed tag-based approach.

Impact and interest:

1 citations in Scopus
Search Google Scholar™

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

104 since deposited on 04 Jul 2011
31 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 42302
Item Type: Conference Paper
Keywords: website customization, online banking, tags
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Practice and Management not elsewhere classified (120399)
Divisions: Past > Schools > Computer Science
Past > QUT Faculties & Divisions > Faculty of Science and Technology
Current > Research Centres > Smart Services CRC
Copyright Owner: Copyright 2011 Springer
Copyright Statement: The original publication is available at www.springerlink.com
Deposited On: 04 Jul 2011 14:20
Last Modified: 04 Jul 2011 14:20

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page