Website customization : exploring a tag-based approach in the Australian banking context
Ravendran, Rajinesh (2011) Website customization : exploring a tag-based approach in the Australian banking context. In Doctoral Consortium at 13th IFIP TC13 International Conference on Human-Computer Interaction (INTERACT 2011), 5-9 September 2011, Fundação Calouste Gulbenkian Conference Center, Lisbon, Portugal. (In Press)
Website customization can help to better fulfill the needs and wants of individual customers. It is an important aspect of customer satisfaction of online banking, especially among the younger generation. This dimension, however, is poorly addressed particularly in the Australian context. The proposed research aims to fulfill this gap by exploring the use of a popular Web 2.0 technology known as tags or user assigned metadata to facilitate customization at the interaction level. A prototype is proposed to demonstrate the various interaction-based customization types, evaluated through a series of experiments to assess the impact on customer satisfaction. The expected research outcome is a set of guidelines akin to interaction design patterns for aiding the design and implementation of the proposed tag-based approach.
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|Item Type:||Conference Paper|
|Keywords:||website customization, online banking, tags|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)|
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Practice and Management not elsewhere classified (120399)
|Divisions:||Past > Schools > Computer Science|
Past > QUT Faculties & Divisions > Faculty of Science and Technology
Current > Research Centres > Smart Services CRC
|Copyright Owner:||Copyright 2011 Springer|
|Copyright Statement:||The original publication is available at www.springerlink.com|
|Deposited On:||04 Jul 2011 14:20|
|Last Modified:||04 Jul 2011 14:20|
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