Designing disruption : linking participatory design and design thinking in technology orientated industries
Behrendorff, Carl, Bucolo, Sam, & Miller, Evonne (2011) Designing disruption : linking participatory design and design thinking in technology orientated industries. In Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces, ACM, Politecnico de Milano, Milan, pp. 1-8.
A vast proportion of companies nowadays are looking to design and are focusing on the end users as a means of driving new projects. However still many companies are drawn to technological improvements which drive innovation within their industry context. The Australian livestock industry is no different. To date the adoption of new products and services within the livestock industry has been documented as being quite slow. This paper investigates how disruptive innovation should be a priority for these technologically focused companies and demonstrates how the use of design led innovation can bring about a higher quality engagement between end user and company alike. A case study linking participatory design and design thinking is presented. Within this, a conceptual model of presenting future scenarios to internal and external stakeholders is applied to the livestock industry; assisting companies to apply strategy, culture and advancement in meaningful product offerings to consumers.
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|Item Type:||Conference Paper|
|Keywords:||Design Led Innovation, Participatory Design, Australian Agriculture, Disruption|
|Subjects:||Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)|
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Management and Studio and Professional Practice (120303)
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering|
Past > Schools > School of Design
|Copyright Owner:||Copyright 2011 ACM|
|Deposited On:||12 Jul 2011 09:42|
|Last Modified:||03 Jan 2013 17:16|
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