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The challenge of greenwash: how practitioners should communicate discretionary CSR practices

Devin, Bree & Bartlett, Jennifer (2009) The challenge of greenwash: how practitioners should communicate discretionary CSR practices. Asia Pacific Public Relations Journal, 10(1), pp. 79-94.

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ID Code: 42877
Item Type: Journal Article
Keywords: Greenwash, CSR, institutional Theory, Rhetoric, Sustainability
ISSN: 1440-4389
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisation and Management Theory (150310)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 13 Jul 2011 23:07
Last Modified: 03 Dec 2012 12:07

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