The challenge of greenwash: how practitioners should communicate discretionary CSR practices
Devin, Bree & Bartlett, Jennifer (2009) The challenge of greenwash: how practitioners should communicate discretionary CSR practices. Asia Pacific Public Relations Journal, 10(1), pp. 79-94.
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| ID Code: | 42877 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | Greenwash, CSR, institutional Theory, Rhetoric, Sustainability |
| ISSN: | 1440-4389 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisation and Management Theory (150310) Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Deposited On: | 13 Jul 2011 23:07 |
| Last Modified: | 03 Dec 2012 12:07 |
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