The challenge of greenwash: how practitioners should communicate discretionary CSR practices
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|Item Type:||Journal Article|
|Keywords:||Greenwash, CSR, institutional Theory, Rhetoric, Sustainability|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisation and Management Theory (150310)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||13 Jul 2011 13:07|
|Last Modified:||03 Dec 2012 02:07|
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