Innovation strategies for developing the traditional souvenir craft industry

Zulaikha, Ellya & Brereton, Margot (2011) Innovation strategies for developing the traditional souvenir craft industry. In The First International Postgraduate Conference on Engineering, Designing and Developing the Built Environment for Sustainable Wellbeing, 27-29 April 2011, Queensland University of Technology, Brisbane, Qld.

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This paper describes the concept of innovation strategies for traditional souvenir craft industries. There are many traditional souvenir craft industries in Indonesia, and they have to compete in today‘s global markets. The craftsmanship and uniqueness of traditional crafts must be developed to attract a larger market. This competition is not easy for craftspeople, neither financially nor culturally. The authors propose some innovation strategies to facilitate craftspeople in generating ideas based on their traditional value, to ensure their sustainability in global context. However, even though there are a number of studies about the craft industry and souvenirs, there is little research focused on the souvenir product development process, especially in the traditional craft industry. Considering that souvenirs are products for pleasure which require hedonic value more than utilitarian value, the offered innovation strategy refers to the strategy applied in existing industries that produce hedonic products.

Innovation strategy in the fashion industry is selected as a reference, which is discussed by considering the context of the traditional souvenir craft industry. This investigation will support further research about knowledge sharing systems to enable collaborative learning within traditional craftspeople.

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ID Code: 43468
Item Type: Conference Paper
Refereed: Yes
Keywords: Innovation Strategies, Traditional, Souvenir, Craft
ISBN: 9780980582741
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Industrial Design (120305)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Copyright Owner: Copyright 2011 The Authors & Queensland University of Technology
Copyright Statement: This publication contains conference proceedings. Reproduction, but not modification, is permissible without the authors‘ consent provided that the authors‘ work is referenced appropriately. No modification of the contents of this publication is allowed. The Organising Committee and Queensland University of Technology are not responsible for the statements or opinions expressed in this publication. Any statements or views expressed in the papers contained in these Proceedings are those of the author(s). Mention of trade names or commercial products does not constitute endorsement or recommendation for use.
Deposited On: 21 Jul 2011 22:08
Last Modified: 22 Jun 2017 18:51

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