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The first global entertainment company : explaining Pathe's global dominance in the pre-Hollywood film industry

Silver, Jon (2011) The first global entertainment company : explaining Pathe's global dominance in the pre-Hollywood film industry. In McKee, Alan, Collis, Christy, & Hamley, Benjamin (Eds.) Entertainment Industries : Entertainment as a Cultural System. Routledge (Taylor & Francis Group), London and New York, pp. 79-97.

Abstract

For almost a decade before Hollywood existed, French firm Pathe towered over the early film industry with estimates of its share of all films sold around the world varying between 50-70%. Pathe was the first global entertainment company. This paper analyses its rise to market leadership by applying a theoretical framework drawn from the business literature on causes of industry dominance, which provides insights into how firms acquire and maintain market dominance, and in this case the film industry. This paper uses evidence presented by film historians to argue that Pathe “fits” the expected theoretical model of a dominant firm because it had a marketing orientation, used an effective quality-based competitive strategy and possessed the six critical strategic marketing capabilities that business research shows enable the best performing firms to consistently outperform rivals

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ID Code: 43668
Item Type: Book Chapter
Keywords: Entertainment, Film, Movie, TV, Pathe, film distribution, movie marketing, hollywood dominance, cinema, motion picture, feature films
ISBN: 9780415681049
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Film and Television (190204)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Film Television and Digital Media not elsewhere classified (190299)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Disciplines > Film & Television
Copyright Owner: Copyright 2012 Taylor and Francis
Deposited On: 25 Aug 2011 11:28
Last Modified: 25 Aug 2011 11:28

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