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Going native : a review of Jing Wang’s 'Brand New China’

O'Connor, Justin (2011) Going native : a review of Jing Wang’s 'Brand New China’. Creative Industries Journal, 3(3).

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Abstract

Jing Wang's book is confused about its audience and fails to give an adequate account of either the specific knowledge available to advertising research or the nature of Chinese consumption. In addition its critique of cultural studies is misplaced and misguided.

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107 since deposited on 01 Aug 2011
35 in the past twelve months

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ID Code: 43730
Item Type: Journal Article
Additional URLs:
Keywords: China, Advertising, Cultural Studies, Consumption
DOI: 10.1386/cij.3.3.273_5
ISSN: 1751-0694
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2011 Intellect Press
Deposited On: 01 Aug 2011 10:01
Last Modified: 02 Aug 2011 14:02

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