Going native : a review of Jing Wang’s 'Brand New China’
O'Connor, Justin (2011) Going native : a review of Jing Wang’s 'Brand New China’. Creative Industries Journal, 3(3).
Jing Wang's book is confused about its audience and fails to give an adequate account of either the specific knowledge available to advertising research or the nature of Chinese consumption. In addition its critique of cultural studies is misplaced and misguided.
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|Item Type:||Journal Article|
|Keywords:||China, Advertising, Cultural Studies, Consumption|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright 2011 Intellect Press|
|Deposited On:||01 Aug 2011 10:01|
|Last Modified:||02 Aug 2011 14:02|
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