Going native : a review of Jing Wang’s 'Brand New China’

O'Connor, Justin (2011) Going native : a review of Jing Wang’s 'Brand New China’. Creative Industries Journal, 3(3).

View at publisher


Jing Wang's book is confused about its audience and fails to give an adequate account of either the specific knowledge available to advertising research or the nature of Chinese consumption. In addition its critique of cultural studies is misplaced and misguided.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

175 since deposited on 01 Aug 2011
10 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 43730
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: China, Advertising, Cultural Studies, Consumption
DOI: 10.1386/cij.3.3.273_5
ISSN: 1751-0694
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2011 Intellect Press
Deposited On: 01 Aug 2011 00:01
Last Modified: 02 Aug 2011 04:02

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page