From multimedia to digital content and applications : remaking policy for the digital content industries

O'Regan, Tom & Ryan, Mark David (2004) From multimedia to digital content and applications : remaking policy for the digital content industries. Media International Australia Incorporating Culture & Policy, August(112), pp. 28-49.


This article analyses the two policy moments of digital content industries policy development of the Keating (1992-1996) and Howard governments (2001-2004). In bringing these two moments into dialogue our aim is to illuminate and evaluate the broader policy frameworks and political and policy contexts that gave rise to and subsequently shaped these different digital content strategies. The Keating government connected culture and services to harness multimedia as vehicles for cultural expression and as a new economically viable growth industry suited to a convergent information age. The Howard government's innovation agenda has reconstructed industry development priorities for the digital content industries influencing their conception as inputs and enablers for both the ICT and broader industries in an information economy framework. The article concludes with an evaluation of the assumptions and priorities, shortcomings and advantages of these two quite different approaches to developing digital content industries.

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ID Code: 4446
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Digital content, Creative Industries, creative industries policy, Information Communications Technology (ICT), Creative Nation, Mark Ryan
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Public Policy (160510)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2004 EMSAH, U.Q.
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 07 Jun 2006 00:00
Last Modified: 21 Jun 2017 14:38

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