Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing
Rolfe, John, Bretherton, Phil, Hyland, Paul, & Soosay, Claudine (2006) Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing. British Food Journal: an international multi-disciplinary journal for the dissemination of food-related research, 108(3), pp. 200-212.
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| ID Code: | 44927 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | Fruits, New products, Pricing, Product launch, Test marketing, Australia |
| ISSN: | 0007-070X |
| Subjects: | Australian and New Zealand Standard Research Classification > ENGINEERING (090000) > FOOD SCIENCES (090800) Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399) |
| Deposited On: | 25 Aug 2011 08:15 |
| Last Modified: | 29 Feb 2012 23:55 |
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