Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing
Rolfe, John , Bretherton, Phil , Hyland, Paul, & Soosay, Claudine (2006) Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing. British Food Journal: an international multi-disciplinary journal for the dissemination of food-related research, 108(3), pp. 200-212.
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|Item Type:||Journal Article|
|Keywords:||Fruits, New products, Pricing, Product launch, Test marketing, Australia|
|Subjects:||Australian and New Zealand Standard Research Classification > ENGINEERING (090000) > FOOD SCIENCES (090800)|
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
|Deposited On:||25 Aug 2011 08:15|
|Last Modified:||29 Feb 2012 23:55|
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