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Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing

Rolfe, John, Bretherton, Phil, Hyland, Paul, & Soosay, Claudine (2006) Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing. British Food Journal: an international multi-disciplinary journal for the dissemination of food-related research, 108(3), pp. 200-212.

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ID Code: 44927
Item Type: Journal Article
Keywords: Fruits, New products, Pricing, Product launch, Test marketing, Australia
ISSN: 0007-070X
Subjects: Australian and New Zealand Standard Research Classification > ENGINEERING (090000) > FOOD SCIENCES (090800)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Deposited On: 25 Aug 2011 08:15
Last Modified: 29 Feb 2012 23:55

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