Sponsorship-linked marketing: Opening the black box
Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.
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|Item Type:||Journal Article|
|Keywords:||Business, Communication, Corporate sponsorship, Program involvement, Consumer knowledge, Brand equity, Identification, Recall, Memory, Event, Commercials, Prominence|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||25 Aug 2011 08:15|
|Last Modified:||02 Feb 2012 19:37|
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