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Sponsorship-linked marketing: Opening the black box

Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.

Impact and interest:

64 citations in Web of Science®
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ID Code: 44940
Item Type: Journal Article
Keywords: Business, Communication, Corporate sponsorship, Program involvement, Consumer knowledge, Brand equity, Identification, Recall, Memory, Event, Commercials, Prominence
ISSN: 0091-3367
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 25 Aug 2011 08:15
Last Modified: 02 Feb 2012 19:37

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