The limits of competition : reasserting a role for consumer protection and fair trading regulation in competitive markets
Howell, Nicola & Wilson, Therese (2008) The limits of competition : reasserting a role for consumer protection and fair trading regulation in competitive markets. In Parry, Deborah, Nordhausen, Annette, Howells, Geraint, & Twigg-Flesner, Christian (Eds.) The Yearbook of Consumer Law 2009. Ashgate Publishing, Farnham, England.
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In this paper we advocate for the continued need for consumer protection and fair trading regulation, even in competitive markets. For the purposes of this paper a ‘competitive market’ is defined as one that has low barriers to entry and exit, with homogenous products and services and numerous suppliers. Whilst competition is an important tool for providing consumer benefits, it will not be sufficient to protect at least some consumers, particularly vulnerable, low income consumers. For this reason, we argue, setting competition as the ‘end goal’ and assuming that consumer protection and consumer benefits will always follow, is a flawed regulatory approach. The ‘end goal’ should surely be consumer protection and fair markets, and a combination of competition law and consumer protection law should be applied in order to achieve those goals.
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|Item Type:||Book Chapter|
|Keywords:||competition, consumer protection, fair trading|
|Subjects:||Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Commercial and Contract Law (180105)|
Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Law not elsewhere classified (180199)
|Divisions:||Current > QUT Faculties and Divisions > Faculty of Law|
Current > Schools > School of Law
|Copyright Owner:||Copyright 2008 Ashgate Publishing|
|Deposited On:||26 Aug 2011 09:08|
|Last Modified:||27 Aug 2011 13:40|
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