Mission unreachable : how Jaman is shaping the future of on-line distribution

Silver, Jon, Cunningham, Stuart D., & Ryan , Mark David (2012) Mission unreachable : how Jaman is shaping the future of on-line distribution. In Iordanova , Dina & Cunningham, Stuart D. (Eds.) Digital Disruption : Cinema Moves Online. St Andrews Film Studies, University of St Andrews, St Andrews, Scotland, pp. 133-141.

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Perhaps the most innovative of all independent OLD ventures specialising in ROW content is Jaman. Founded in 2007 by IT entrepreneur Gaurav Dhillon, and based in San Mateo, California, Jaman is a quality specialist distributor of non-Hollywood films. As of late 2010, Jaman had 1.8 million registered users and attracts viewers from most countries in the world. 75% of all use is generated from outside the U.S. Jaman does very well in English speaking parts of the world, particularly current and former Commonwealth countries. The United Kingdom accounts for 29% of users, North America (U.S. and Canada) 26%, and India represents 23%. Jaman is sometimes referred to as ‘social cinema’: a website which brings together the critique and review of a cinephile website (the forums of Rue-morgue.com for cinefantastique movie fans for example) with the social interaction, community and functionality of a social media site (for example Facebook.com). Jaman could be considered a pioneer in this space; a first mover in wrapping commercial movie downloading in an interactive social experience.

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ID Code: 45485
Item Type: Book Chapter
Additional URLs:
Keywords: Jaman, Digital distribution , World Cinema
ISBN: 9780956373090
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 St Andrews Film Studies, University of St Andrews
Deposited On: 28 Feb 2012 22:26
Last Modified: 19 Dec 2012 10:05

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