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How and why small to medium enterprises (SMEs) engage with their communities : an Australian study

Madden, Kym M., Scaife, Wendy A., & Crissman, Kathryn (2006) How and why small to medium enterprises (SMEs) engage with their communities : an Australian study. International Journal of Nonprofit and Voluntary Sector Marketing, 11(1), pp. 49-60.

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Abstract

While many studies address corporate philanthropy and corporate community involvement, limited work has been conducted internationally in small to medium businesses and even less has been elucidated about the Australian small business landscape. This article reports findings from qualitative research investigating giving to community causes by 52 small to medium size enterprises (SMEs) across Australia. Three key questions addressed in this article are: (1) why SMEs engage with community (2) how they engage with community and (3) obstacles they perceive in giving. Our findings suggest that SMEs have a preference to avoid cash gifts, prefer to support local causes and would benefit from the development of best practice giving guidelines and templates.

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ID Code: 4553
Item Type: Journal Article
Keywords: small to medium size enterprises, small business, corporate philanthropy, giving, Australia
DOI: 10.1002/nvsm.40
ISSN: 1465-4520
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Accountancy
Copyright Owner: Copyright 2006 John Wiley & Sons
Copyright Statement: The definite version is available on publication at www3.interscience.wiley.com
Deposited On: 22 Jun 2006
Last Modified: 25 Sep 2013 22:39

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