How and why small to medium enterprises (SMEs) engage with their communities : an Australian study
Madden, Kym M., Scaife, Wendy A., & Crissman, Kathryn (2006) How and why small to medium enterprises (SMEs) engage with their communities : an Australian study. International Journal of Nonprofit and Voluntary Sector Marketing, 11(1), pp. 49-60.
While many studies address corporate philanthropy and corporate community involvement, limited work has been conducted internationally in small to medium businesses and even less has been elucidated about the Australian small business landscape. This article reports findings from qualitative research investigating giving to community causes by 52 small to medium size enterprises (SMEs) across Australia. Three key questions addressed in this article are: (1) why SMEs engage with community (2) how they engage with community and (3) obstacles they perceive in giving. Our findings suggest that SMEs have a preference to avoid cash gifts, prefer to support local causes and would benefit from the development of best practice giving guidelines and templates.
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|Item Type:||Journal Article|
|Keywords:||small to medium size enterprises, small business, corporate philanthropy, giving, Australia|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Research Centres > Centre for Philanthropy and Nonprofit Studies
Current > Schools > School of Accountancy
|Copyright Owner:||Copyright 2006 John Wiley & Sons|
|Copyright Statement:||The definite version is available on publication at www3.interscience.wiley.com|
|Deposited On:||22 Jun 2006|
|Last Modified:||29 Feb 2012 23:18|
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