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Visceral hedonic rhetoric : exploring the design of interactive products

Wrigley, Cara (2011) Visceral hedonic rhetoric : exploring the design of interactive products. VDM Publishers, Saarbrücken, Germany.

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Abstract

Blurb: This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of cognition, now known as ‘visceral hedonic rhetoric'. By analysing three different types of interactive products results found hierarchical and inter-relatable attributes with the potential to provide a positive consumer-product relationship that is more meaningful, less disposable and more sustainable in the future.

Impact and interest:

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ID Code: 45738
Item Type: Book
Keywords: Industrial Design, Product design, visceral hedonic rhetoric
ISBN: 9783639338256
Subjects: Australian and New Zealand Standard Research Classification > PHILOSOPHY AND RELIGIOUS STUDIES (220000) > PHILOSOPHY (220300) > Philosophy of Cognition (220312)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Copyright Owner: Copyright 2011 [please consult the author]
Deposited On: 07 Sep 2011 09:01
Last Modified: 07 Sep 2011 09:01

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