Media as creative industries : conglomeration and globalization as accumulation strategies in an age of digital media
Flew, Terry (2011) Media as creative industries : conglomeration and globalization as accumulation strategies in an age of digital media. In Winseck, Dwayne & Jin, Dal Yong (Eds.) The Political Economies of Media : The Transformation of the Global Media Industries. Bloomsbury Professional, London, pp. 84-100.
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This chapter will begin by considering some of the distinctive features of media as creative industries, including their assessment of risk and return on investment, team-based production, the management of creativity, the value chain of production, distribution and circulation, and the significance of intellectual property in their revenue strategies. It will then critically appraise three strategies to capture new markets and revenue streams in the context of the rise of the Internet, digital media and globally networked distribution. The three strategies to be considered are conglomeration, networking and globalization, and the focus will be on the media giants such as News Corporation, Disney and Time-Warner. It will be argued that all three present considerable challenges in their application, and digital media technologies are weakening rather than strengthening their capacity to control the global media environment. The chapter will conclude with consideration of some implications of this analysis for questions of media power.
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|Item Type:||Book Chapter|
|Additional Information:||Copy of the item available through the library catalogue|
|Keywords:||media , political economy, media ownership, globalization, media conglomerates, media markets, competition|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > International and Development Communication (200103)|
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation|
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
|Copyright Owner:||Copyright in the Collection and any introductory and concluding materials (c) Dwayne Winseck and Dal Yong Jin. Copyright in the individual chapters (c) the Contributors.|
|Copyright Statement:||This work is published subject to a Creative Commons Attribution Non-Commercial Licence. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher. For permission to publish commercial versions please contact Bloomsbury Academic.|
|Deposited On:||09 Sep 2011 09:09|
|Last Modified:||18 Oct 2012 11:05|
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