Factors associated with recall of media reports about vitamin D and sun protection

Langbecker, Danette H., Youl, Philippa, Kimlin, Michael, Remm, Karen, & Janda, Monika (2011) Factors associated with recall of media reports about vitamin D and sun protection. Australian and New Zealand Journal of Public Health, 35(2), pp. 159-162.

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Objective: To assess the recall of media reports about vitamin D and associated factors. Methods: Analysis of cross-sectional telephone interview data (2,001 Queensland adults, 18-70 years) on vitamin D and personal sun protection, recall of media reports and participant characteristics. Results: 83.7% of participants had heard of vitamin D, 47.5% through the media. Only 513 (25.6%) participants recalled the media content within four main themes: vitamin D is beneficial/comes from the sun (47.0%); some people aren’t getting enough vitamin D, need more sun (27.9%); need to balance sun exposure and skin protection (11.5%); or other (13.6%). Only 65 of the 950 participants (6.8%) reported a change to their behaviour(s) due to the media report. Conclusion: Although the media were the main source of information about vitamin D for almost 50% of participants, recall of the content and direct effect on behaviour was low. Only a small minority recalled a balanced media report of beneficial and harmful aspects of sun exposure. Implications Health professionals often supply media with background information. To achieve best public health practice for sun protection and vitamin D, information to foster balanced media reports should be provided.

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5 citations in Scopus
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3 citations in Web of Science®

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ID Code: 46058
Item Type: Journal Article
Refereed: Yes
Keywords: vitamin D, sun protection, mass media, Australia
DOI: 10.1111/j.1753-6405.2011.00686.x
ISSN: 1326-0200
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Public Health & Social Work
Copyright Owner: Copyright 2011 The Authors.
Deposited On: 20 Sep 2011 23:21
Last Modified: 08 May 2016 11:37

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