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Continuous innovation in SMEs : how design innovation shapes business performance through doing more with less

Matthews, Judy H. & Bucolo, Sam (2011) Continuous innovation in SMEs : how design innovation shapes business performance through doing more with less. In Proceedings of the 12th International CINet Conference : Continuous Innovation : Doing More with Less, Aarhus University, Aarhus, Denmark.

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Abstract

Firms face the challenge to survive and thrive in an increasingly competitive global market, developing strategies to continuously innovate, often having to do more with less. Increasing awareness of the benefits of stimulating continuous innovation in small and medium enterprises has led to the development and implementation of design innovation programs, with many western countries investing in design innovation programs for better firm performance. This paper investigates how firms respond to a design innovation program and engage in continuous innovation, doing more business with a focused less diverse strategy. Early findings from a study of companies engaged in a design innovation program indicate that applying design principles to all aspects of their business has delivered better business performance and better positioning in global markets.

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ID Code: 46090
Item Type: Conference Paper
Keywords: Design, Innovation, Small and Medium Enterprises, SME
ISBN: 9789077360002
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Current > Schools > School of Management
Copyright Owner: Copyright 2011 CINet
Deposited On: 22 Sep 2011 08:16
Last Modified: 11 Oct 2011 15:54

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