The Fleet Store : pop up fashion retail gallery

McMahon, Kay (2010) The Fleet Store : pop up fashion retail gallery. [Other]

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The Fleet Store is a project that was created to research the impact of enterprise and authentic learning models, in increasing the viability and improved career potential of fashion business, design and creative industry (fashion major) students. Reflective Thinking techniques were employed to gain valuable insights into the quality of the experience, the networking and the motivational and experiential learning for all students. The lecturer acted as the Managing Director and curator of the entire event while maintaining pedagogy to support the experience.

Research focussed on the ways in which student learning outcomes have been improved by creating product a professional and economically viable pop up fashion outlet in an inner city, high profile shopping precinct. The first QUT double degree fashion business students were supervised and guided to be responsible for creating and maintaining a profitable fashion outlet in collaboration with their lecturer Kay McMahon, Wintergarden Management, Brisbane Marketing, Creative Enterprise Australia and QUT Fashion. Reflective thinking and further research into career outcomes (that are acknowledged as being supported by the experience) are currently being undertaken.

Impact and interest:

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ID Code: 46229
Item Type: Creative Work (Other)
Refereed: No
Other Contributors:
Role Contributors
  • Various
Funders: Creative Enterprise Australia, Wintergarden Arcade, Brisbane Marketing, QUT Fashion
Material: Fashion retail gallery/exhibition
Measurements or Duration: 3 months
Number of Pieces: Over 200 pieces/garments/art/accessories
Published Source: Artichoke Magazine, Ragtrader, Inside QUT, Courier Mail, Brisbane News, Map Magazine, Style Magazine, City North News, MX, Sunday Mail, City News, QUT News
Location: From date: To date:
Wintergarden Arcade Brisbane City Australia 2010-09 2010-11
Keywords: Fashion Design , Enterprise Learning, Fashion Business, Authentic Learning, Entrepreneurship
Divisions: Past > Disciplines > Fashion
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2010 QUT Fashion and Creative Enterprise Australia
Deposited On: 29 Sep 2011 02:38
Last Modified: 29 Sep 2011 02:43

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