Diversity interventions for a socially sustainable construction industry

Phua, Florence T.T., Loosemore, Martin, Teo, Melissa, & Dunn, Kevin (2011) Diversity interventions for a socially sustainable construction industry. In Wamelink, J.W.F., Geraedts, R.P., & Volker, L. (Eds.) MISBE2011 - Proceedings of the International Conference on Management and Innovation for a Sustainable Built Environment, Delft University of Technology , Amsterdam, The Netherlands, pp. 1-9.

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Major construction sites in Australia have an above average presence of ethnic minorities. These groups and the interfaces between them require effective management in order to meet the social imperatives of sustainable design and construction. A survey of 1155 workers and 204 managers on Sydney construction sites respectively, found a significant level of normalisation of negative forms of cross cultural interaction. Yet it was also found that anti-racism programs are not currently a management priority and that they generally lack sophisticated community relations aspects. This paper presents the results of a desk-top study of leading global companies within and outside the construction sector which have won international awards and recognition for their cultural diversity strategies. A key insight is that the companies profiled see diversity as a key resource and as an opportunity rather than a risk which is best harnessed through long-term and on-going commitment of senior management. These leading companies also recognise that cultural diversity strategies operate at three levels - in terms of its relationship with its own workforce; its relationship with its clients and; its relationships with the communities in which it operates - and if properly managed it can be a source of competitive advantage.

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ID Code: 46276
Item Type: Conference Paper
Refereed: Yes
Keywords: Cultural Diversity, Strategy, Best Practice, Racism, Discrimination
ISBN: 9789052693958
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > BUILDING (120200) > Building Construction Management and Project Planning (120201)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > BUILDING (120200) > Building not elsewhere classified (120299)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Urban Development
Copyright Owner: Copyright 2011 Delft University of Technology (misbe).
Deposited On: 31 Oct 2011 23:32
Last Modified: 01 Nov 2011 13:43

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