A proposed role for models and simulations in management research

Perrons, Robert K. & Platts, Ken (2006) A proposed role for models and simulations in management research. International Journal of Innovation and Learning, 3(3), pp. 245-253.

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Abstract

Overall, computer models and simulations have a rather disappointing record within the management sciences as a tool for predicting the future. Social and market environments can be influenced by an overwhelming number of variables, and it is therefore difficult to use computer models to make forecasts or to test hypotheses concerning the relationship between individual behaviours and macroscopic outcomes. At the same time, however, advocates of computer models argue that they can be used to overcome the human mind's inability to cope with several complex variables simultaneously or to understand concepts that are highly counterintuitive. This paper seeks to bridge the gap between these two perspectives by suggesting that management research can indeed benefit from computer models by using them to formulate fruitful hypotheses.

Impact and interest:

2 citations in Scopus
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ID Code: 46470
Item Type: Journal Article
Refereed: Yes
Keywords: hypotheses, management research, management science , modelling, prediction, simulation
DOI: 10.1504/IJIL.2006.009220
ISSN: 1471-8197
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: InderScience Publishers
Copyright Statement: Copyright © 2004-2011 Inderscience Enterprises Limited.
Deposited On: 13 Oct 2011 05:32
Last Modified: 29 Feb 2012 14:36

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